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HEADLINES Donald Cumming, The Virgins (Gothamist) Keep spending on advertising, especially in these tough times Video Excerpts (Minneapolis) Two local advertising executives are competing against other ad agencies in an "American-Idol" style competition to land a commercial for Heinz Ketchup, John Reger reports (2:58). Business leaders have gathered at the World Economic Forum in Dalian, China, to discuss advertising at the next Olympics. Politicians looking to connect with voters are using "addressable advertising" to create ads designed for specific audiences. The ad distribution relies on personal data politicians collect about voters. (Sept. 7)

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Demographics From Wikipedia, the free encyclopedia   (Redirected from Demographic) Demographics or demographic data refers to selected population characteristics as used in government, marketing or opinion research, or the demographic profiles used in such research. Note the distinction from the term "demography" (see below.) Commonly-used demographics include race, age, income, disabilities, mobility (in terms of travel time to work or number of vehicles available), educational attainment, home ownership, employment status, and even location. Distributions of values within a demographic variable, and across households, are both of interest, as well as trends over time. Demographics are frequently used in economic and marketing research. Demographic trends describes the changes in demographics in a population over time. For example, the average age of a population may increase. It may decrease as well as certain restrictions may be in place, for instance like in China if the population is high. The term demographics as a noun is often used erroneously in place of demography, the study of human population, its structure and change. Although there is no absolute delineation, demography focuses on population structure, processes and dynamics, whereas demographics is most often used in the fields of media studies, advertising, marketing, and polling, and should not be used interchangeably with the term "demography" or (more broadly) "population studies".[citation needed]